Bisleri launches limited edition bottles of 'Waltair Veerayya' and 'Veera Simha Reddy' to boost regional brand affinity

Bisleri has partnered with Mythri Movie Makers for its upcoming movies ‘Waltair Veerayya’ and ‘Veera Simha Reddy’ to launch limited edition bottles.

As part of the association, the limited edition Waltair Veerayya and Veera Simha Reddy bottles are available in 500 ml and 1 litre sizes in Andhra Pradesh and Telangana markets.

The Telugu film industry is renowned for its cinematic extravaganza, which has a strong appeal among local consumers. In addition to generating excitement and enthusiasm for the movie, this partnership is aimed at further increasing brand affinity among Bisleri’s local consumer base. 

Tushar Malhotra, Head of Marketing at Bisleri International, said, “At Bisleri International, we celebrate the rich regional cultural heritage that India possesses and build local brand love and affinity. With this in mind, we are delighted to launch two limited edition packs in Andhra Pradesh and Telangana markets featuring two blockbuster releases - Waltair Veerayya and Veera Simha Reddy.”

Ravi Shanker from Mythri Movie Makers said, “We are delighted to partner with a legacy brand like Bisleri. The limited-edition bottles are a perfect symbiosis of the ensemble star cast of both the movies and the iconic brand. We hope the association will create engaging conversations and build local love for the limited-edition bottles.”

Bisleri’s partnership with Mythri Movie Makers for Waltair Veerayya and Veera Simha Reddy will be promoted through a series of media amplification platforms, including Bisleri truck branding, point of sale, digital and social media.  

Info@BestMediaInfo.com