Legends League Cricket (LLC) has announced the appointment of Aditi Kaushik as its Director Marketing.
Legends League has announced its new season LLC Masters, which will be played in Qatar from February 27-March 8, 2023
Kaushik has over 12 years of experience in brand marketing, planning and communication. She has executed 360-degree campaigns for various product categories in telecom, mobile handsets, FMEG, beauty, makeup and food.
Kaushik started her career from Ogilvy and worked in global ad agencies like TBWA and FCB Ulka. She has worked on campaigns like ‘Ceiling Art’.
Overall branding, marketing and communications for launch of water purifier and personal grooming as new product categories in Havells, were undertaken under her supervision. Her last project was with Vega Industries in India and she was responsible for branding for the complete range of both personal grooming and beauty care accessories category and their entire ATL and BTL campaign.
Kaushik said, “Legends League Cricket is the most followed and loved senior cricket’s league in the world. With the followership of the league across 14 nations, the league is making an impact in terms of creating huge opportunities for senior players, along with providing fans with the excitement to see their favourite cricket players in action. I am very excited to be on board and looking forward to working towards building a niche brand identity for LLC. The opportunity of creating a sports brand in India is truly amazing, and It will be an honour working with the incredible and seasoned team of professionals."
Raman Raheja, Co-Founder and CEO, Legends League Cricket, said, “Good start is half the job done. 2 seasons behind us, We are placed well in the cricketing World. But we need to maintain our leadership positioning in the space. Thus, we are setting our team to not just sustain the position but grow further. A cricket enthusiast and a marketing specialist, Aditi is a good asset to have on board. We welcome Aditi to the team and hope she will be able to deliver on the promise made to our fan base."