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Omnicom Media Group retains HSBC's global media account

After a six-months-long highly competitive pitch process, Omnicom Media Group has successfully retained the media planning and buying mandate of British Bank HSBC

BestMediaInfo Bureau

06 Sep 2023 00:00 IST

Updated On 06 Sep 2023 09:16 IST

New Update

Omnicom Media Group retains HSBC's global media account

After a highly competitive pitch process that lasted for over six months, Omnicom Media Group has successfully retained HSBC’s global media planning and buying account.

Omnicom-owned PHD Media had been handling the British Bank’s media planning and buying since 2018.

It was only in October last year that HSBC initiated a review of its media account.

Prior to OMG winning HSBC’s media mandate in 2018, it was WPP’s Mindshare that handled the media planning and buying of the British Bank for a period of 13 years.

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WPP PHD Media media agency media planning and buying Mindshare Omnicom Media Group pitch HSBC British Bank