Nykaa unveiled fresh and captivating perspective on Beauty in new campaign’ Kya Khoob Lagte Ho’.
Nykaa has released four films which have been directed by ad filmmaker Prasoon Pandey and conceptualised by The Script Room.
The Kya Khoob Lagte Ho films attempt to encapsulate this essence through situations that feel intensely personal while still being universally relatable. The stories capture unique exchanges between individuals who share a special bond - a mother and daughter, a soon-to-be-married couple, a sibling duo, and a class teacher with her students. .
Nykaa’s Founder and CEO Falguni Nayar, Founder and CEO, Nykaa, said, "At the heart of Nykaa resides an idea of beauty that is uninhibited and original to everyone who wants to express themselves. Over the years we have celebrated this idea through unique stories of inspiration, empowerment and human connections. Our new campaign once again presents a differentiated perspective, inviting each one of us to appreciate the extraordinary beauty in everyday relationships- our own ‘Kya Khoob Lagte Ho’ moments. We are delighted to present this thought via four new films and hope these will resonate far beyond Nykaa’s vast universe of beauty customers."
Ayyappan Raj, Founder, The Scriptroom, said, “There have been interesting perspectives and POVs on beauty that has been explored in advertising and it’s a challenge to find a take that is both simple and insightful. Our idea for Nykaa is founded on the belief that beauty is a very personal thing. When a person acts a particular way, at a particular moment in a particular context you find them beautiful, captured by the expression ‘Kya Khoobh Lagte Ho’.We had written a bunch of charming and insightful stories. And it was a delight when Prasoon came on board and brought them alive in a superb way that only he can. We are sure that this campaign will help brand Nykaa strengthen its position as a lovable leader in the beauty and lifestyle category.”
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