Zee5 Global reports 35% YoY viewership growth in US

Zee Global reveals that Drama and Comedy are the top genres preferred by the South Asian diaspora in the US

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Zee5 Global reports 35% YoY viewership growth in US

Zee5 Global has recorded 35% YoY viewership growth in the US, shared the platform.

Drama and comedy have emerged as the top-performing genres on the platform. These two genres are closely followed by romance, thrillers and reality shows.

“Dramas have unquestionably emerged as the most preferred genre, showcasing a remarkable 38% increase in viewership since 2022. The genre accounted for 60% of the viewership on the platform during the first two quarters of 2023,” shared Zee5 in a statement.

It saw blockbusters like Kisi Ka Bhai Kisi Ka Jaan break records along with Uunchai, Salaam Venky and others. However, the spotlight on the genre lies with ZEE5 Originals like Sirf Ek Bandaa Kaafi Hai, Tarla, Ayali, Taj: Divided by Blood, and Vyavastha.

The OTT platform further shared that comedy content registered 22% of the total viewership on the platform during the first half of 2023. The genre experienced a 92% y-o-y growth in viewership. Titles such as Kanjoos Makhichoos, United Kachche, Mrs Undercover, Chhatriwali, and Raksha Bandhan have significantly contributed to this surge in popularity.

Viewers through plots and twists in thrillers, saw the genre surge in popularity, recording a rise of 58% in viewership, stated  Zee5

Archana Anand, Chief Business Officer, Zee5 Global, said, "At Zee5 Global, we take great pride in providing our South Asian audiences with diverse genres to choose from in every language. I’m glad to see how our titles in the drama, comedy, and romance genres across languages have resonated deeply with viewers across countries. Our viewership is growing at a rapid pace, and we will continue to provide our diaspora audiences with the content they crave.”

Zee5 Global Drama comedy 35% YoY viewership growth Archana Anand