PVR Inox's campaign encourages movie lovers to watch new film releases only on big cinema screens

PVR Inox rolled out a brand campaign – Fresh Dekho, Bada Dekho.

The campaign consists of 5 videos, nudge the movie-lovers to enjoy the films, when fresh, on the big cinema screens.

The campaign is a pack of five films titled 'Kitty Party ka Scandal,' 'Captain ka Rahasya,' 'Boss ka Affair,' ‘Turai ki Sabzi,' and 'Repeat Telecast.'

Gautam Dutta, Co-CEO, PVR Inox, said, “We are extremely glad that consumers have resumed their cinema-going habits though there is a certain section of audience who need to be nudged to step out of homes and experience movies the way it’s meant to be seen. The shared experience of watching a film in theatre results in lasting memories that enrich our bonds and strengthen our connections. 'Fresh Dekho. Bada Dekho' celebrates the countless experiences and emotions one can only encounter while immersed in the magic of the big screen, the most sought-after form of out-of-home entertainment consumption in India. Through this campaign, we aim to rekindle the nostalgia and excitement that comes with experiencing a new film release in cinemas”.

The films titled 'Kitty Party ka Scandal,' 'Captain ka Rahasya,' and 'Boss ka Affair,' have been directed by Siddhant Tiwari of Ganpati Productions, while Titus Upputuru of The Titus Upputuru Company has directed ‘Turai ki Sabzi,' and 'Repeat Telecast.' 

The films:

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