Disney+Hotstar to premiere web series 'Brands of Tomorrow' on August 15

Disney + Hotstar will be premiering web series ‘Brands of Tomorrow’ on this Independence Day.

The inaugural season of ‘Brands of Tomorrow’ web series narrates the trials and triumphs of building a new-age brand through cinematic storytelling.

The series is produced and created by Advaita Innovation Labs (AIL-India).

The brands have been handpicked based on not their valuation or funding but the impact they are creating. Most of these brands are new age, founded by young entrepreneurs and profitable since day one.

The brands getting featured in the series include nutraceutical start-up Power Gummies, luggage brand Nasher Miles, fine-dining chain Chowman, Regrip, Zoff Spices, and denim brand Freakins.

Suchayan Mandal, Co-Founder and Head of Strategy, Advaita Innovation Labs, said,  “For the longest time, the journey of new-age brands in India has only been shown in a jargon-driven narrative only aimed at a niche business audience. In the last few years, we have seen the spirit of entrepreneurship getting redefined and young India now setting up their own business. However, they often struggle to understand a lot of nitty gritties in building a brand. This is why we created Brands of Tomorrow  to salute the spirit of entrepreneurship in the country and to help the young entrepreneurs on how to build a brand.”

Each episode presents a narrative that dives deep into the journey of the brands. From the stage of the first pitch to making it big, the ‘Brands of Tomorrow’ web series captures the trip that would aspire young India to build more prominent brands.

Mandal said, “When I conceived the idea of highlighting Make-in-India brands that are innovation and impact-driven, it wasn’t really easy. On one hand, you have the poster boys of the Indian startup ecosystem that are doing wonders and on the other hand, you have brands that are breaking barriers and deserve the biggest OTT platform in India. And that is where I realised the gap. We needed to showcase more brands that are born in India and making India the global superpower. With Brands of Tomorrow webseries, we plan to redefine business content of the country.”

Info@BestMediaInfo.com