Team Pumpkin has announced its extended association with the beauty and personal care brand Plum Goodness.
Team Pumpkin will function as the performance marketing partner for Plum Goodness, focusing on bottom-of-the-funnel initiatives as a part of the mandate.
The new mandate will be serviced by ROIsted, the performance marketing and SEO unit formed after the recent restructuring of the company and the formation of specialised agencies.
Co-Founder and CEO, Team Pumpkin, Ranjeet Kumar, commented, “The team is ecstatic with this retention. The brand’s ethos is one that we resonate with strongly, and we look forward to doing more work together that is both meaningful and memorable.”
Chief Business Officer, Plum Goodness, Abhishek Agrawal said, “We are delighted by the positive reception of the birthday sale by our wonderful consumers. Team Pumpkin has helped in the efficient execution of our strategy. We look forward to the continued association to drive bigger and better results.”
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