Havas India brings global employer branding agency Havas People to India

In a first, Havas India has announced the launch of the global talent communications agency Havas People in the country.

The aim and purpose of the 70-year-old Havas People is to help businesses attract, engage, and retain top talent.

To lead Havas People in India, Arindam Sengupta, Chief Growth Officer, Havas Worldwide India, has been promoted to the role of Managing Director, Havas People India. With over 20 years of experience, Sengupta has been an integral part of Havas India since 2016.

Similar to Conran Design, Havas People in India is a team of four currently and will be implementing the learnings from the UK market and bringing the global arm’s expertise to India for the next 12 months.

However, since this is one of a kind agency set up by any of the big networks, Havas People is on the lookout for a senior executive who will be seconding Sengupta.

Globally, the agency's 150+ strong team possesses specialist capabilities across all key communication disciplines, including strategy, research, creative, media, social, digital, events, and data.

Its work spans every aspect of the ‘People Agenda’ – from internal communications that drive employee engagement and performance through to employer brand positioning to attract future talent. The agency will be handling both media and creative.

By combining data-driven insights, creative storytelling, and digital innovation, the agency creates and executes compelling employer brands that drive meaningful connections with candidates and deliver measurable business impact.

Founded in 1947 and headquartered in London, Havas People is a full-service employer branding agency.

Apart from London, the agency has offices in New York, Chicago, Sydney, and has now found a new office fit in India.

Globally, Havas People has worked with clients such as Citroen, AXA, Discover, Haleon, Westpac, Hitachi Vantara, etc. and has been offering them services such as employer branding and internal comms to media planning & buying, copywriting, and digital strategy as well as offering an in-house built Applicant Tracking System (engage|ats) to aid the clients in their recruitment process.

In India, the agency is already beginning work with Pfizer and is currently in touch with other companies as well.

Havas People will become part of Havas Creative Network India. Havas People will add to the creative network’s repertoire that includes agencies like Havas Worldwide India (creative), Havas CX (customer experience), Think Design (UI/UX), Conran Design Group Mumbai (brand design), Shobiz Havas (experiential), and Havas QED (digital) in India.

Rupert Grose, CEO, Havas People, said, “We are thrilled to be announcing the launch of Havas People into the Indian market. Our entry into this dynamic country reflects our commitment to expanding our global footprint and connecting with diverse audiences, and it offers a plethora of opportunities to strengthen our expertise in shaping compelling employer brands. With its diverse talent pool, rich cultural heritage, and thriving business ecosystem, India provides an ideal platform for us to collaborate with organisations and unleash their full potential.”

“Our focus remains on empowering companies to attract, engage, and retain top talent by creating authentic employer brand experiences. We are excited to continue to partner with our existing global clients such as Haleon, Hitachi Vantara and Discover as well as working with local Indian businesses, aligning their unique employer value propositions with the aspirations of job seekers. Together, we will redefine the employer-employee relationship, fostering an inclusive and inspiring workplace culture that drives success and fuels growth,” he added.

Rana Barua, Group CEO, Havas India, said, “India has emerged as a lighthouse market within the Havas global ecosystem. Our global leadership recognises and is deeply invested in the immense potential that the country has to offer.”

He further stated, “Havas India has seen unprecedented growth in the last five years, completely transforming the network’s perception in the country, consequently adding us to the big league. One of the catalysts to this growth has been our constant endeavour to identify market gaps and come up with the most meaningful and innovative business solutions, which gives us the edge over other networks. This, combined with our integrated One Village philosophy and service-led solutions, has helped us create meaningful differences in our client’s businesses. Launching Havas People is one more definitive step towards that. I wish Rupert, Arindam and the entire Havas People team all the very best.”

Sengupta, Managing Director, Havas People India, added, “In the post-Covid world, demographic and social changes have compelled clients to radically rethink and adjust not just their consumer needs but also those of their employees – both existing and new. Today clients are faced with several challenges including talent shortage, trends like great resignation, quiet quitting, and several other deeper issues. This has led to the need to completely overhaul the employer branding space, going beyond just the transactional relationship. And that is precisely where Havas People step in. At the core of the agency lies a simple idea – to help our clients build meaningful connections with the people who make them who they are. As a specialist agency, we understand the intricacies of employer branding, and it will be our endeavour to solve complex workforce challenges for clients.”

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