From stumps to brands: A look at MS Dhoni's brand endorsement journey as he turns 42

Mahendra Singh Dhoni, former Indian cricketer and celebrated captain, turned 42 today. Hailing from Ranchi, Dhoni's remarkable journey from challenging beginnings to representing his country on the international stage has made him a revered figure in Indian cricket. Popularly known as ‘Mahi’, his legacy extends beyond the cricket field, as he has forged a formidable alliance with numerous brands spanning e-commerce, financial services, healthcare, and real estate, solidifying his position as a sought-after and successful brand ambassador.

Dhoni bagged his first endorsement deal with Mysore Sandal Soap in 2005. Let’s have a look at some of his popular brand endorsement deals so far.

TVS Motors

During Dhoni's initial journey of brand endorsements, TVS Motor Company roped in the cricketer as its brand ambassador in 2005.  Back then, he joined a celebrity list of endorsers of the company's brands that included Preity Zinta, Sachin Tendulkar and Suriya. Dhoni has been featured in multiple ads for TVS Motors.

Asian Footwears

Asian Footwears, Delhi based homegrown full-stack footwear brand, recently signed Dhoni as its brand ambassador to elevate and strengthen its position in the footwear market.

Swaraj Tractors

Recently, Swaraj Tractors announced the appointment of Dhoni as its official brand ambassador.

Viacom18

Earlier in March this year, Viacom18 roped in Dhoni as their brand ambassador. He was also featured in JioCinema's IPL campaign.

Gulf Oil

Gulf Oil roped in Dhoni as the brand ambassador for Gulf Lubricants in 2011. He has been prominently showcased in multiple advertisements for the brand thus far.

Navi Technologies

Navi Technologies, which sells financial products, appointed Dhoni as its brand ambassador last year. He is the face of the company's branding initiatives.

Fire-Boltt

Last year, Fire-Boltt roped in Dhoni as its brand ambassador and said that the association with the cricketer will help it reach a wider audience in India as well as outside.

Garuda Aerospace

Featuring one of its investors and brand ambassadors, Dhoni, Garuda Aerospace launched its digital brand film #KhetonKeKaptan. The film is aimed at encouraging youth and farmers to be captains of their respective farms.

McDowell's

In 2011, United Spirits Ltd (USL), the world’s second-largest spirits company, introduced Dhoni as their brand ambassador for McDowell’s No. 1 Platinum Soda.

In a campaign conceptualised by DDB Mudra South and East, the liquor brand (advertising for soda) once featured the cricketer and two of his friends celebrating the essence of friendship through its tagline No. 1 Yaari.

FritoLay

Back in 2008, FritoLay India signed Dhoni as their brand ambassador, rolling out a consolidated promotion exercise across all brands. He also endorsed PepsiCo's drinks.

Bharat Matrimony

Bharat Matrimony roped in the cricketer as its brand ambassador in 2018. Last year, Bharat Matrimony announced a social initiative with Dhoni - 'Pehle Padhai Phir Shadi', to empower girls to choose education over marriage.

Dhoni has been associated with other big giants like Reebok, Amity University, Big Bazaar, Sony Bravia, Dream11, Oreo, Siyarams, Unacademy, Winzo, Mastercard India, Snickers India, and more.

Info@BestMediaInfo.com