What's new at Cannes Lions Awards this year

The world’s biggest adverting festival, the Cannes Lions Festival of Creativity Lions will be held between June 19-23 this year, at the Palais des Festivals et des Congres, Cannes, France.

Below are the additions and changes introduced in various award categories this year:

Entertainment Lions for Gaming: Introduced this year, this Lion recognises the evolution of gaming within the branded communications space and celebrates the creative work that connects people to brands through creative gameplay.

The Media Lions celebrate the craftsmanship of creativity: With the second phase refresh in 2023, this Lion now includes a section exclusively for media agencies, to celebrate the craftsmanship of harnessing media to deliver a brand message, change behaviour or engage consumers at scale.

The Creative B2B Lions refined in the second year: Following its inaugural year, the Creative B2B Lion has been refreshed by removing the distinction between Products and Services across the categories to better reflect the B2B industry.

The Pharma Lions restructured: This Lion has been refreshed to distinguish the difference between Pharma work that faces heavy regulation and Health & Wellness work that does not have the same stringent restrictions.  

The Mobile Lions definition of ‘mobile’ is broadened: With mobile evolving, this Lion now includes all applications of portable devices and mobile technology and celebrates work that focuses on how the mobile device was central to the user experience.

The Regional Network of the Year has expanded from four regions to seven: In 2023, EMEA will now be awarded across three regions (Europe, Sub-Saharan Africa, and MENA) and APAC will be awarded across both Asia and the Pacific. North America and Latin America remain as in previous years.

Sustainability across the Lions: All entrants will be encouraged to provide information that outlines their C02 emissions as part of the production process, using AdNet Zero’s five-point Action Plan as a guide. This information is not compulsory and will not be used as part of the judging process.  

A drive for Diversity, Equity & Inclusion: Entrants will be encouraged to provide information about the composition of the teams involved ‘behind the camera’ and any relevant information about the brand or agency’s DE&I agenda. Whilst this information won’t be part of the written submission, and so won’t contribute towards judging, it is intended to measure progress and the findings will be presented (anonymously) back to the industry in the form of an annual report.

Demonstrating Impact: This year, entrants into every Lion, except Digital Craft, Film Craft and Industry Craft, will be asked to provide information that demonstrates the impact of the creative work, taking into account the wide variety of metrics that showcase the effectiveness of creativity.  

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