WARC Awards for Effectiveness 2023: India bags 1 Grand Prix, 2 Gold

India has bagged one Grand Prix and two Gold at the WARC Awards for Effectiveness 2023, which is presented in association with Cannes Lions. 

DDB Mudra, Bangalore, won the Grand Prix for 'The Hire' campaign for Recruit Holdings in the Business-to-Business category. 

Flibbr Consulting Services, Mumbai won the Gold for 'No Fear Is Too Small' campaign for Mountain Dew in the Instant Impact Category. Further, Lowe Lintas, Mumbai won the Gold for 'H For Handwashing – How Lifebuoy made handwashing a lesson that no one forgets' campaign for Lifebuoy in the Brand Purpose Category. 

There were a total of 515 entries from 47 countries, 113 entries made the shortlist, with 11 Grand Prix, two Grand Prix for Good and eight Gold winners across 11 categories.

Eleven Grand Prix, two Grand Prix for Good and eight Gold awards have been given. Campaigns for both global and local brands from around the world covering a range of product categories, are represented showcasing how marketers are driving growth across different sectors and audiences. 

The US has picked up the highest number of awards (four Grands Prix). There are three multi-market campaigns for Germany/Hungary, India/Singapore and Lebanon/UAE. India and the UAE have also picked up a further two top accolades each. Both the UK and Canada have won two. Argentina, Australia, France, first-time winner Kenya, New Zealand and Thailand, have all picked up one top award. 

The seven international jury panels, made up of 80 illustrious industry experts, followed a rigorous judging process using the Creative Effectiveness and the B2B Effectiveness Ladders, unique tools providing a consistent approach and global language to benchmark effectiveness.

“This outstanding collection of work from around the world sets a new benchmark for effective marketing and will inspire our industry for future success. We thank our dedicated juries and congratulate all the winners,” John Bizzell, Awards Lead, WARC, said. 

The Grands Prix and Gold accolades are awarded to:

Brand Purpose category

Grand Prix: See My Skin・Vaseline・Edelman, New York・USA

Gold: H For Handwashing - How Lifebuoy Made Handwashing A Lesson That No One Forgets・Lifebuoy・Lowe Lintas, Mumbai / MullenLowe, Singapore・India / Singapore

Business-to-Business category

Grand Prix: The Hire・Indeed・DDB Mudra, Bangalore・India

Channel integration category (new)

Grand Prix: Pre-Loved Island・eBay・EssenceMediacom, London・UK

Channel Pioneer category (new)

Grand Prix: The Last Performance・Partners Life・Special, Auckland・New Zealand

Gold: Self Check-Out・K-Lynn・Leo Burnett, Dubai・UAE

Cultural Impact category

Grand Prix: The Homecoming・Home Centre・Leo Burnett, Dubai・UAE

Grand Prix for Good: How a Campaign About Nudes Got the Government to Change the Law・ Brook・Grey, London・UK

Gold: Lesso Lessons・Roto Tanks・Ogilvy Africa, Nairobi・Kenya

Customer Experience category 

Grand Prix: Wear ‘Em Out Store・eBay・Edelman, New York・USA 

Gold: Amazing Thailand - Culture to Commerce・Tourism Authority of Thailand・Ogilvy, Bangkok・Thailand

Instant Impact category

Grand Prix: Dream Drop・Ontario Lottery and Gaming Corporation・FCB, Toronto・Canada

Grand Prix for Good: #Flutwein - Our Worst Vintage・Flutwein・Seven.One AdFactory, Munich / White Rabbit, Budapest・Germany / Hungary

Gold: No Fear is Too Small・PepsiCo・Flibbr Consulting Services, Mumbai・India

 Long-term Growth category

Grand Prix: New Is Old・Back Market・Marcel, Paris・France

Gold: Tonight, I’ll Be Eating…・Uber Eats・Special, Sydney・Australia

Partnerships & Sponsorships category

Grand Prix: Future Baller$・iShares・DDB, San Francisco・USA

Gold: The Not Hot Periodwear Collection・Always・Leo Burnett, Beirut / Leo Burnett, Dubai・Lebanon / UAE

Path-to-Purchase category

Grand Prix: The Self-Love Bouquet・Doordash・GUT, Los Angeles・USA

Use of Data category

Grand Prix: Real Street Style・Mercado Libre・GUT, Buenos Aires・Argentina

Gold: The Black Elevation Map・Black & Abroad・Performance Art, Toronto・Canada

The Gold and Grands Prix winners were announced today at the WARC Effectiveness Show part two, broadcast online from Cannes Lions and available to view here. The Silver and Bronze winners were revealed last week during the WARC Effectiveness Show part one, shown here. 

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