Qyou Media India Wednesday announced that it has entered into a partnership with spiritual leader Sadhguru to launch a new eponymous channel dedicated to delivering his holistic and inspirational spiritual and wellness programming.
Sadhguru TV powered by Qyou Media will be exclusively available on the Q Play app along with leading Connected TV platforms including Samsung TV Plus, Amazon Fire TV, Xiaomi, TCL, One Plus and dozens of other Connected TV (CTV) brands.
The new channel adds a major new category to strengthen Qyou Media India’s growing list of channels in the emerging FAST (Free Ad Supported TV) channel ecosystems that are rapidly becoming a phenomenon both in India and globally for attracting massive television viewership and accompanying advertising revenue.
Speaking on the launch, Krishna Menon, COO, Qyou Media India, said, “Since the launch of Qyou Media India we have been introducing universally appealing channels that are genre-defining. Our partnership with the Isha Foundation for the launch of ‘Sadhguru TV’ on Connected TV is a testament to our commitment for our viewers. The channels thought-provoking programming is sure to take viewers on a transformative journey filled with growth and self-discovery. We are certain that the channel will keep viewers engaged, positively and help us build Qyou Media India as a one stop destination for quality and differentiated content.”
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