News18 Hindi channels outperform leading GECs in reach

News18 Network Monday said its Hindi channels continued their dominance in the Hindi Speaking Market by not only outperforming news networks but also popular GECs in reach.

Quoting the latest BARC data, the network said that a whopping 22+ crore viewers have tuned in to News18 Hindi channels (News18 India, News18 Bihar/ Jharkhand, News18 Uttar Pradesh / Uttarakhand, News18 Madhya Pradesh/ Chhattisgarh and News18 Rajasthan).

“News18 Hindi has not only outperformed its competitors but also surpassed the reach of top general entertainment channels such as STAR Plus, Sony and Zee TV. (BARC, NCCS All 2+, Wk 21-24'23, All Days, 24 Hrs, HSM),” the network said.

“This remarkable achievement solidifies News18 Hindi's position as the go-to destination for news in the Hindi-speaking regions of India. News18 Hindi's unwavering commitment to delivering accurate, timely, and insightful news content has undoubtedly resonated with audiences across the Hindi heartland,” the network added.

Karan Abhishek Singh, CEO – Hindi News Cluster, Network18, said, “It is an honour to lead the core regions of Hindi-speaking audiences, where authentic journalism has been the key driver of our growth. The secret of this success lies in our continued commitment to deliver accurate, timely, and insightful news content in Hindi, which is the most spoken language in the country. We will continue on the path of high-quality journalism and engaging programming to remain the most watched Hindi news network in the country."

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