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India gets 11 shortlists at WARC Awards for Effectiveness 2023

Campaigns from Ogilvy, McCann Worldgroup, Leo Burnett/EssenceMediacom, MullenLowe Lintas, Flibbr Consulting Services and Lay's have been shortlisted

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BestMediaInfo Bureau
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India gets 11 shortlists at WARC Awards for Effectiveness 2023

The shortlists are announced for the Warc Awards for Effectiveness 2023, in association with Lions.

Out of 113 campaigns across 31 markets, 11 campaigns are shortlisted from India.

Now in its third year, this global competition recognises the best marketing campaigns that deliver commercial impact.

There was no shortlist in the Channel integration, Long-term growth, Partnerships & Sponsorships and Path-to-purchase categories from India.

Campaigns from Ogilvy, McCann Worldgroup, Leo Burnett/EssenceMediacom, MullenLowe Lintas, Flibbr Consulting Services and Lay’s have been shortlisted.

Listed below the shortlists from India.

Brand Purpose

Serial number

Campaign

Brand

Agency

Advertiser

1

Turning prejudice into pride

Hero Pleasure

McCann Worldgroup

Hero MotoCorp

2

When the ultimate protector made way for bigger protectors

Dettol

McCann Worldgroup

Reckitt

3

Breaking taboos by breaking silence

Stayfree

DDB Mudra

Johnson & Johnson

4

H for handwashing - How Lifebuoy made handwashing a lesson that no one forgets

Lifebuoy

Lowe Lintas/Mumbai, MullenLowe Singapore

Unilever

Brand Purpose

Serial no.

Campaign

Brand

Agency

Advertiser

1

Delivering dignity to those who deliver

Zomato

McCann Health

Zomato

2

The hir

Indeed

DDB Mudra

Recruit Holdings

Cultural impact

Serial no.

Campaign

Brand

Agency

Advertiser

1

The missing chapter

Whisper

EssenceMediaCom/Leo Burnett

P&G

2

Men in black

Vim

MullenLowe Lintas

Unilever

Customer Experience

Serial no.

Campaign

Brand

Agency

Advertiser

1

How Thums Up made cricket better for fans

Thums Up

Ogilvy

The Coca-Cola Company

Use of data

Serial no.

Campaign

Brand

Agency

Advertiser

1

Mining behavioural data via taste

Lay’s

In-House

PepsiCo India

John Bizzell, Awards Lead, Warc, said, “We are delighted to announce the shortlists for this year’s Warc Awards for Effectiveness following the first stage of our rigorous judging process. Our international panels, made up of 80 industry experts, have applied the universal frameworks of the Creative Effectiveness and B2B Effectiveness Ladders to reach a shortlist of 113 campaigns from 31 different markets with a wide range of global and local brands represented.”

He further said, “Data-driven insights, strategic thinking and brilliant creative execution run across the shortlisted campaigns, but this year the judges were particularly excited to see a diversification in media formats and channels, as well as technology being used to surprise and delight consumers.”

The Silver and Bronze winners will be announced on Thursday, June 13. The Gold and Grands Prix winners will be announced on June 19 at Cannes Lions.

Serial no.

Campaign

Brand

Agency

Company

1

No fear is too small

Mountain Dew

Flibbr Consulting Services

PepsiCo

Info@BestMediaInfo.com

MullenLowe Lintas Ogilvy McCann Worldgroup WARC Leo Burnett Lay's EssenceMediacom WARC Awards WARC Awards For Effectiveness
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