Ethinos and ideacafe.agency announce strategic collaboration

Ideacafe and Ethinos have come together to form a strategic partnership to deliver the best phygital solutions for brands by bringing together data and intelligence along with creativity to elevate their visibility and effectiveness in the OOH domain.

ideacafe believes that the newest medium of digital and the oldest medium of OOH are uniquely positioned to complement each other. 

Ethinos Digital Marketing focuses on solving new age business problems by deploying the digital solutions that fit a brand’s business, and ideacafe is an agency which aims to redefine the “brewing” of ideas that are media agnostic have come together to deliver better media and creative solutions to marketers.

The combined solution base aims to help brands get a deeper and more targeted solution in reaching the right audiences at the right time while they are consuming media and content on digital platforms or in the real physical world.

Nabendu Bhattacharyya, Founder of ideacafe, commented, “We believe that the consumer today is dictating the terms of engagement and the lines between physical and digital have blurred to a significant extent because of which brands now need a better integrated solution to connect effectively and hence our partnership with Ethinos sharpens our OOH offering and makes it even more efficient than it already is”.

Brijesh Munyal, Managing Director of Ethinos, said, “We are excited to announce our partnership with Ideacafe. This strategic collaboration will allow us to offer our clients a more comprehensive marketing solution that combines the reach and impact of OOH with the precision and targeting of digital. Together, we can help our clients reach their target audiences at every touchpoint, from online to offline."

Fabian Trevor Cowan, Chief Growth Officer of ideacafe, said, “The next phase in the evolution of OOH will be driven by the true convergence of data and creativity riding on the wheels of technology. The rapid rise in DOOH will rightly raise the expectations of a client base that has begun to believe in the power of Out of home. This collaboration will provide us and our clients with deeper insights on audiences that can now be applied to the OOH environment.” 

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