DoubleVerify expands Marketplace Suite to include its Brand Safety Floor

DoubleVerify has announced the launch of DV Marketplace Suite, which as per it is a toolkit that enables supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to implement network-wide brand safety, fraud, viewability and contextual controls.

As per the software platform, DV Marketplace Suite builds on DV’s platform offering and introduces a new brand safety product, creating a singular point of integration for platforms to leverage DV’s quality solutions. 

It said, DV Marketplace Suite is a quality measurement and analytics solution that can be used by platforms to help maximise revenue and inventory quality. Its combination of pre-bid controls and post-bid insights will come in handy for supply-side and demand-side platforms looking to grow business with advertisers and publishers alike.

“DV has serviced global platforms with our best-in-class media quality solutions for years, helping to address critical challenges related to IVT prevention and viewability optimization,” said Steven Woolway, EVP of Business Development at DoubleVerify. “With the launch of DV Marketplace Suite, we are building off this success by creating a holistic solution that addresses the emerging need for brand safety insights aligned with industry standards. As a result, DV Marketplace Suite is the only solution that holistically addresses pre-bid and post-bid brand safety, fraud, viewability and contextual challenges through a single integration.” 

DV Marketplace Suite is powered by measurement technology that can benefit both supply-side and demand-side platforms in the following ways:

● Fraud Protection: Combined pre-bid avoidance and post-bid measurement gives platforms the most comprehensive fraud protection on the market.

● Viewability Measurement: Empowers platforms to make real-time and long-term optimisations for viewability across all of its inventory with thorough insights based on MRC-accredited measurements.

● Brand Safety and Suitability: Helps ensure that brands feel safe with their ad spend with the verification solution to align with APB (Advertiser Protection Bureau) and GARM (Global Alliance for Responsible Media) standards, including DV’s Brand Safety Floor and Brand Suitability Tiers.

● Contextual Categories: Enables platforms to leverage DV’s contextual classifications, which are aligned with the IAB’s standard categories, to package premium contextual segments of inventory.

● DSP Integrations: Provides advertising clients with solutions to effectively seek out fraud-free, viewable and brand suitable inventory.

“Our partnership with DoubleVerify plays an important role in ensuring high-quality inventory in our exchange and empowering our customers to create and deploy comprehensive brand safety, viewability and fraud controls across campaigns,” said Jay Baum, Chief Data Partnerships Officer, Tremor International. “We are excited to maximize DV Marketplace Suite solutions to elevate our offerings and limit inventory waste.”

At launch, platforms using DV Marketplace Suite include Teads, PulsePoint, AdTheorent, Undertone, and A Perion Company, among others. 

To learn more about DV Marketplace Suite and DV’s efforts to help platforms maximize efficiency and media quality, benefiting both buy-side and sell-side, visit https://doubleverify.com/marketplaces/.

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