DoubleVerify and Scibids unveil AI-powered attention solution for advertisers: 'DV Algorithmic Optimiser'

DoubleVerify has announced the launch of DV Algorithmic Optimiser - an exclusive cutting-edge measurement and optimisation offering - with Scibids, the player in artificial intelligence (AI) for digital marketing.

The combination of DV’s proprietary attention signals and Scibids’ AI-powered ad decisioning will enable advertisers to identify the inventory that maximises business outcomes and advertising ROI, without sacrificing scale.

DV Algorithmic Optimiser is an offering that combines DV’s media quality and attention data with Scibids’ proven AI technology to generate optimisation algorithms customised to drive advertiser KPIs.

DoubleVerify said that in-market campaign results with a number of Fortune 500 brands have demonstrated the efficacy of DV Algorithmic Optimiser. On average, the combined offering resulted in a 63% increase in attention levels and a 95% increase in impressions won across several campaigns, as per it.

Advertisers utilising DV Algorithmic Optimiser will experience meaningful benefits:

• Maximise business outcomes and ROI across all addressable paid media bought programmatically by incorporating a sophisticated attention index score in a multidimensional dynamic optimisation.
• Assure continuous optimisation through the integration of DV’s impression-level media quality and attention data, and Scibids’ proprietary AI technology in optimisation algorithms.
• Streamline manual efforts and drive operational efficiencies by employing automated bidding across leading DSPs, including Google’s DV360, MediaMath, The Trade Desk, and Xandr, to name a few.

“The DV Algorithmic Optimiser is a significant advancement for advertisers seeking to maximise the impact of their campaigns through a focus on attention,” said Daniel Slotwiner, SVP of Attention at DoubleVerify. “By harnessing DoubleVerify's attention measurement alongside Scibids’ AI, we are providing brands with the critical tools they need to serve ads on top-performing inventory while preserving scale and maximising efficiency.”

Scibids builds AI that automates and optimises programmatic buying of digital ad campaigns. Leveraging DSP impression level data feeds (including price), first party data and measurement data provided by the brands or their agencies, Scibids AI dynamically generates custom bidding algorithms aligned with client KPIs and desired outcomes.

“With its massive scale and near-real time data, digital marketing is the ideal environment for the deployment of machine learning,” said Remi Lemonnier, CEO and Co-Founder of Scibids. “The combination of Scibids AI’s capabilities and DV's expertise in attention measurement brings valuable new data critical to driving business results for advertisers across channels. Our partnership lets us offer mutual advertisers’ cutting-edge solutions that precisely and efficiently align campaign delivery with business goals through enhanced attention metrics.”

To delve deeper into the evolving world of attention measurement and address its partnership with Scibids, DoubleVerify is inviting all attendees at Cannes Lions 2023 to join the company on the DV Yacht, ASYA, between June 19 and 22.

On Tuesday, DV will host a panel discussion "From Buzz to Bottom Line: How Leading Brands are Making Attention Pay” that will explore the topic of attention-focused advertising and its potential to revolutionise the digital ad landscape.

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