Doceree launches HCP-focused global DSP for media agencies at Cannes Lions 2023

Doceree has announced the launch of Doceree Enterprise - a healthcare professional (HCP)-focused global Demand Side Platform (DSP), delivering an integrated ecosystem to media agencies with high-impact, built for scale programmatic capabilities to serve healthcare and life sciences brands.  

Doceree Enterprise, powered by HCP identity-resolution technology Espyian, is a self-serve ecosystem, enabling agencies to run targeted global and integrated campaigns with transparent and measurable outcomes.   

In addition to providing media agencies the access to worldwide web inventory through its SSP integrations, it also provides them ‘preferred access’ to Doceree’s specialised supply side platform (SSP) – the integrated global network of 650+ endemic and point-of-care platforms, with a worldwide physician reach of over 2 million.

On top of it, the agencies can bring their audience, data partners, and measurement tools to build their own healthcare-specific marketing platform.  

Agencies currently counter multiple challenges while buying media directly from third party publishers or from existing DSPs, which mostly have restricted presence in the US and experience compliance issues around regulations for advertising to HCPs outside of the US.

The non-HCP media impacts the return on investments (ROI) of life sciences brands that are looking to engage prescribers through effective programmatic campaigns. 

“We are thrilled to launch our new DSP that creates unprecedented HCP personalisation and customisation for media agencies. The platform offers full suite of capabilities to media agencies to activate HCP-focused campaigns with utmost ease and convenience without worrying about transparency, performance or regulatory compliances,” said Harshit Jain MD, Founder and Global CEO, Doceree. “Doceree Enterprise will introduce never-seen before advancements in the category that will revolutionise HCP messaging. We will continue building category-first solutions that our partners would immensely benefit from.”  

The integrated ecosystem equips agencies with the ability to forecast campaigns; build HCP-only audiences and cohorts; activate, optimise and analyse campaigns to create omnichannel experiences; and measure campaign outcomes in near real time.         

“The rapidly evolving digital healthcare industry create new opportunities for marketing, engaging and educating HCPs. Doceree Enterprise is exactly the solution agencies are looking for to stand out from the competition on a global level. There is no ‘one solution fits all’ and the DSP uniquely addresses the gaps, curating an agency-specific platform that aligns with each agency’s specific needs. This first-of-its-kind approach to engaging HCPs is exciting and offers plenty of opportunities for agencies to run successful and scalable HCP campaigns for their healthcare clients,” said Jeffrey D Erb, Chief Media Officer, Fishawack Health. 

Some features of Doceree Enterprise are: 

• The only true personalised ad-martech solution for HCP marketing. 
• Competitive edge through custom-built features and tools developed collaboratively. 
• Multi-tenant solution with the ability to run multiple campaigns across markets. 
• Robust measurement capabilities, aiming to tie marketing efforts to business and clinical outcomes quantitatively.
• Access to top-to-bottom HCP marketing funnel, including healthcare-centric inventory spanning endemic and point-of-care platforms. 
• Access global supply partnerships or integrate a supply partner of your choice. 

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