Disney Star clocks 44% YoY increase in IPL playoffs' ratings; surpasses 2020 record

Disney Star, the official TV broadcaster of IPL, said that it has achieved a record 44% increase in ratings compared to the previous year, surpassing the previous highest-rated playoffs recorded in IPL 2020 (Source: BARC M15+ including OOH).

The broadcast said that the clash between Gujarat Titans and the Mumbai Indians (Qualifier 2) witnessed a peak TV concurrency of 6.1 crore (BARC 2+ U+R including OOH).

Disney Star also stated that the live broadcast of the IPL 2023 amassed 49.6 crore viewers and 40902 crore minutes (Source: BARC 2+ U+R including OOH)  of consumption until the finals, reaching unprecedented heights and setting a record for any IPL season.

Sanjog Gupta, Head of Sports, Disney Star, said, "The unparalleled viewing experience on Star Sports combined with the phenomenal quality of Cricket played during IPL 2023 has delivered unprecedented viewership on TV.  The broadcast of IPL 2023 was built on three strategic pillars - 'Big,' 'Community,' and 'TV Redefined,' driven by our overarching purpose of serving fans. ‘Big’ involved elevating the scale of the event in terms of its competition, teams, rivalries & heroes; ‘Community’ was about targeting key audience cohorts and driving the habit of community viewing through the #BetterTogether campaign; ‘TV Redefined’ meant offering fans a richer, more immersive, and customized viewing experience. We are overjoyed that friends, families and communities have come together to enjoy IPL on Disney Star and want to thank all fans for their overwhelming support.  We would also like to express gratitude towards players, teams & the BCCI for putting up such a riveting spectacle.”

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