5W1H bags Roche Diabetes Care's creative and digital mandate

5W1H has won the creative and digital mandate for Accu-Chek – the blood glucose monitoring device by Roche Diabetes Care.

As part of the mandate, the agency will be handling the brand’s end-to-end creative communications for HCP, Retail, Digital Solutions, e-Commerce, Performance Marketing along with Social Media Marketing.

Omar Sherief Mohammad, Cluster Head India, Middle East and Africa, Roche Diabetes Care, said, “At Roche Diabetes Care, we are committed to enhancing access to diabetes care so that we can bring true relief to people with diabetes everywhere. As category leaders, we look forward to partner with 5W1H in enhancing awareness and understanding about diabetes and its management among various audiences in India.”

“In 5W1H, we found a good fit as a partner in driving this purpose through their in-depth understanding of the space and their creative expertise. I feel confident that the team will leverage their expertise in driving better understanding about diabetes and how people with diabetes can live fuller lives with the help of innovative technology.”

Kunal Luhar, Co-Founder and Chief Business Officer, 5W1H and Aakash Chatterjee, Co-Founder and Chief Creative Officer, 5W1H, commented, “We are very grateful to Roche for their trust in 5W1H. In today’s time having an omnichannel approach towards marketing and leveraging channels such as HCP, Retail, Trade and Commerce and Digital is essential. With the understanding of the market in the diabetes management and blood glucose monitoring space, we are sure to provide them with apt creative and business strategies to scale the brand.”

“The deep understanding we have on consumer insights will further help in building effective and relevant marketing communications,” they added.

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