With the advent of the IPL, Star Sports, the official television broadcasters of the IPL 2023, launched an initiative ‘Incredible IPL School Quiz’ to engage young cricket fans across the country for the ongoing tournament.
The ‘Incredible IPL School Quiz’, an activation aimed at the youngest fans in the cricket ecosystem, has been a success throughout the course of the tournament, said the broadcaster.
Disney Star said, “The quiz that recently concluded the initial phase has attracted over 1.93 lakh participants, the highest number of participants in an online quiz to date. More than 9,140 unique schools have participated in the quiz, highlighting its immense popularity among the youngest set of fans.”
The defining feature of the quiz has been the seamless integration with the IPL broadcast on the Disney Star Network into an online quiz using the ‘Incredible Question of the Day’ feature, which has tested the knowledge of young minds. As the quiz enters its zonal rounds, the top five schools from each zone will compete in the zonal finals on May 10, 2023.
The zonal finale will determine the top eight teams from across the country, who will then receive a unique opportunity to compete in the national finale on May 16, 2023, at the Star Sports studio, in Mumbai.
The zonal school finalists:
The continuous engagement with schools and children has helped Star Sports witness a staggering growth in viewership among kids (2-14 years), a big fillip for brands targeting the consumer cohort, said the channel.
Around 10 crore kids tuned in to watch the live broadcast of the first 38 games, an increase of 61% over the last edition.
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