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Nestlé Munch gives young fans a chance to meet their favourite cricket stars through a new campaign

The brand partnered with three IPL teams - Punjab Kings, Gujarat Titans and Royal Challengers Bangalore, and became their ‘official crunch partner’

Nestlé Munch aimed to amp up the excitement of the ongoing cricket season by becoming the “official crunch partner” for three IPL teams - Punjab Kings, Gujarat Titans and Royal Challengers Bangalore.

Munch also launched an experiential campaign that gave fans a chance to play the sport and meet their T20 stars.

Building on the cricket fervour, Munch unveiled special limited-edition packs featuring players from the three teams. Consumers could scan the QR code on the pack and get a digital gully cricketing experience with their favourite team. They stood a chance to win merchandise and top winners also got a chance to crunch it with their favorite T20 stars by meeting them for one-of-its kind VR playoff.

Rupali Rattan, Head of Confectionery Business, Nestlé India, said, “Extending our passion for cricket and encouraging youngsters to crunch with confidence, Nestlé Munch partnered with these teams to come up with yet another first of its kind digital experience for our consumers. Youngsters always dream of playing with their favourite cricket stars. Nestlé Munch through this unique association and experience gave a chance to these young fans to meet and play with their cricketing heroes."

Joy Chauhan, Chief Client Officer - South Asia, Managing Partner – North, Wunderman Thompson said, “Nestlé Munch, the self-doubt cruncher, is back on the T20 tournament stage and we are super excited to conceptualise and execute yet another thrilling technology first experiential campaign. Our team at WT Experiential continues to leverage creative technologies to conceptualise and build super exciting experience for the cricket loving teenagers this T20 season that would let them unlock opportunity to meet T20 team players.”

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