NBCUNiversal and Viacom18's JioCinema sign multi-year content deal

NBCUniversal (NBCU) and JioCinema, Viacom18’s streaming service, have entered into a multi-year partnership to bring NBCU films and TV series to India.

This partnership aims to bolster JioCinema’s program offering and ensures that their viewers will be able to enjoy titles from NBCU’s content portfolio. It aims to leverage JioCinema’s reach and expertise to introduce Indian audiences to the Peacock brand and NBCU’s portfolio.

The portfolio is fuelled by Comcast NBCUniversal’s production entities and brands, which includes Universal Television, UCP, Universal International Studios, Universal Television Alternative Studio, Sky Studios, DreamWorks Animation, Universal Pictures, Focus Features, Bravo, and more.

NBCU’s programming will live in a Peacock branded hub starting next month on JioCinema’s newly announced “JioCinema Premium” SVOD tier.

Here, viewers will have access to first-run series like ‘Young Rock’, a comedy starring actor Dwayne Johnson that tells the story of his life and the people he’s met along the way; action thriller ‘The Lazarus Project’; and The Lovers, a dark romantic comedic drama.

Indian audiences can also enjoy Peacock Originals - including Bel-Air, the reimagining of the ‘90s comedy series that starred Will Smith; Pitch Perfect: Bumper in Berlin, a spin-off series starring Adam Devine who reprises his character from the film; and The Calling, an investigative drama series from Emmy winner David E. Kelley, directed and executive produced by Oscar winner Barry Levinson, and co-composed by Oscar winner Hans Zimmer and Steve Mazzaro. Other dramas and comedies from NBCU’s library - including Downton Abbey, Suits, The Office, Parks and Recreation and The Mindy Project, are also a part of this deal.  

Encompassed in the deal are shows like The Real Housewives of Beverly Hills and Vanderpump Rules; in addition to Family Karma, which follows seven Indian-American friends as they navigate life, love, careers and expectations of their traditional families; and The Gentle Art of Swedish Death Cleaning, a transformational show – narrated by Amy Poehler – where three Swedes (an organizer, a designer and a psychologist), known as the ‘Death Cleaners,’ come to America to help people face mortality and remind us of all the ways we are alive.

Further contributing to JioCinema’s SVOD line-up at launch will be the streaming premieres of movies from the Hollywood studio. This includes DreamWorks Animation’s Oscar-nominated Puss in Boots: The Last Wish, and the sci-fi horror film M3GAN, from James Wan (producer of The Conjuring, Annabelle) and Blumhouse. Joining these recent hits will be the Jurassic, Bourne, Shrek, The Mummy and Pitch Perfect franchises.  

Movies from the Despicable Me/Minions and Fast franchises, including the newly released Fast X, as well as The Super Mario Bros. Movie and the IMAX-shot epic thriller ‘Oppenheimer’ from Christopher Nolan, will also be heading to the service in the future.   

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