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Times Now Navbharat fastest-growing in Hindi news genre, says channel

As per BARC data, the channel has registered 115% increase in TVTs during prime-time

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BestMediaInfo Bureau
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Times Now Navbharat fastest-growing in Hindi news genre, says channel

Times Now Navbharat said it has emerged as the fastest growing channel in the Hindi news category.

The channel said that this growth has come on the back of its news breaks and prime-time shows – ‘News Ki Pathshala’ and ‘Sawal Public Ka’. 

As per the data, Times Now Navbharat has registered 115% increase in TVTs in the prime-time band.

 

TVTs

Channels

2022W18

2023W13

Change%

Times Now Navbharat

4807

10326

115%

News 24

2925

4663

59%

ABP News

4964

7470

50%

Republic Bharat

10319

15075

46%

Aaj Tak

11840

16275

37%

News18 India

13825

18249

32%

India TV

16350

17286

6%

TV9 Bharatvarsh

13990

13650

-2%

Source: BARC| HSM| 15+ Pay| Change Percentage Basis AMA'00 Wk18'22 Vs Wk13'23 |WD 1900 - 2300hrs

The channel also stated that it has recorded a growth of 90% in its video views on YouTube and Facebook in the last FY 21-22.

DIGITAL COMBINED YT+FB

Channels

Growth % for FY 22-23

Times Now Navbharat

90%

News18 Hindi

3%

Aaj Tak

-19%

ABP News

-38%

India TV

-17%

NDTV India

-72%

Republic Bharat

-36%

TV9 Bharatvarsh

-34%

Zee News

-31%

(Source YouTube : Vidooly , Facebook: Crowdtangle)

Navika Kumar, Group Editor, Times Network and Editor-in-Chief, Times Now Navbharat, said, “We are extremely proud to witness Times Now Navbharat’ s promising growth and strong resonance with the viewers, since its launch. With superior news content and interactive show formats that focuses on issues that directly impact the people, Times Now Navbharat has successfully redefined the Hindi News genre to become the preferred Hindi channel of the viewers on TV and social media. I am confident that these numbers will only further our zest in scaling Times Now Navbharat to new heights and set new industry benchmarks.”

The channel’s 9 pm show ‘News Ki Pathshala’ has registered growth in its TVTs with 158% increase, highest in the cohort. (BARC| HSM| 15+ Pay| Growth basis AMA in Wk.18'22 Vs Wk.13'23, WD 2100-2200hrs).  

As per the channel, recording a consistent increase in viewership on a weekly basis, the show in the latest Week13’23 secured a TSV of 6.3 minutes, ranked at No.3 in the category and 11% market share (BARC| HSM| 15+ | Weekdays 2100-2200hrs). 

The channel also stated that the show garnered 92 million views on Facebook and 32 Million views on YouTube in March. (Source YouTube : Vidooly , Facebook: Crowdtangle).

Info@BestMediaInfo.com

BARC Times Now Times Now Navbharat prime-time show Hindi news channel News Ki Pathshala
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