Samsung announces partnership with JioCinema to bring stadium-like immersive experience of IPL to television screens

Consumer electronics brand, Samsung has announced a partnership with JioCinema to allow its consumers to experience stadium-like immersive experience and enjoy Indian Premier League (IPL) 2023 season.

With this, the application will come pre-installed on all Samsung TV models starting from 2018 and all Samsung Smart Monitor models starting from 2022. 

Consumers can now access the JioCinema app from their Samsung TVs and Smart Monitors as it will appear on the home screen of the device.

Coupled with the technology and immersive viewing experience that Samsung TVs and Smart Monitors offer, the partnership with JioCinema will pave the way for consumers to enjoy IPL as well as their favourite shows right at the comfort of their homes.

“With in-home entertainment becoming a norm, the partnership between Samsung and JioCinema gives us an opportunity to provide our consumers with the best of both worlds – their favourite shows on the big screen, in their living spaces. As the biggest and most awaited Indian cricket tournament beings, we are offering our consumers an opportunity to indulge in the sensation of the game, with an immersive, stadium-like experience at their homes with Samsung TVs,” said Mohandeep Singh, Senior VP of Consumer Electronics, Samsung India. 

In addition to Samsung TVs, users can also access JioCinema content on Samsung smartphones providing a multi-screen viewing experience.

“By combining the cutting-edge technology of Samsung with JioCinema’s digital-first, world-class offerings and features, this partnership creates a synergy that will provide consumers with the ultimate viewing experience,” said Viacom18 Sports Head of Strategy and Partnerships Hursh Shrivastava. “Whether you’re a die-hard sports fan or a casual viewer, this collaboration promises to deliver the very best of the Tata IPL on JioCinema right to your fingertips.”

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