Research and Ranking appoints Alok Arya as CMO

Research and Ranking, the equity investment advisory brand - a part of Equentis Wealth Advisory Services - has announced the appointment of Alok Arya as Chief Marketing Officer (CMO).

Arya will lead the branding, communication, and all cohesive marketing efforts, generating lasting brand recall and driving revenue growth in the long run. 

He has over 12 years of marketing experience across multiple sectors, including financial services, technology, and consumer goods. Before joining Research and Ranking, Arya led marketing and growth for IIFL Securities. In addition, he has been directing and driving digital and traditional marketing initiatives at brands such as Piramal Group, Future Group, Google, and Tata Housing Development Company. 

Arya said, "I am proud to be joining a company committed to transforming the investing habits of Indians through innovative wealth-tech advisory solutions, and exceptional customer experience. 'Direct Equity investment' has massive potential for expansion in our country. Along with my team, I am keen to establish R&R as the preferred brand of choice."

Manish Goel, Founder and Director of Research and Ranking, said, "Alok is a highly skilled leader with immense experience in spearheading the marketing and growth initiatives for consumer-led brands in India. He has studied consumer preferences and evolving digital behaviours closely throughout his career. His expertise will help us develop the right strategies to reach a wider target audience and position us as India’s preferred brand in the equity investment space. We look forward to his insights and collective expertise to help us enhance our position and propel the next phase of growth." 

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