Rapido's 'Bike Wali Taxi, Sabse Saxi' campaign positions it as a comfortable, affordable mobility provider

Rapido has launched its ‘Bike Wali Taxi, Sabse Saxi’ campaign, which aims to drive consideration for the category in the e-mobility space. 

‘Bike Wali Taxi, Sabse Saxi’ positions Rapido Bike-Taxi as the ultimate solution for everyday commute by highlighting its key offerings - convenience, quickness, and affordability.

With an upbeat jingle and an element of ‘swag’, the films add a coolness quotient to the brand persona.

The campaign created by Enormous comprises of four films that showcase Rapido Bike-Taxi as a smart alternative in different scenarios.

The first film has been released, where the Bike-Taxi service is pitted against the shortcomings of a crowded bus. The remaining films will be released in the weeks to come.

With a digital-first approach, Rapido has collaborated with JioCinema with the aim to capitalise on the reach and frequency of IPL on the platform. This will be followed by TV for amplification, and OOH as the recall channel. 

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