Freecharge onboards action hero Jaideep Ahlawat for its #PayKarBefikar IPL campaign

Freecharge has launched its new ad campaign "Pay Kar Befikar" for Indian Premier League (IPL) 2023.

The ad featuring actor Jaideep Ahlawat, was launched during the IPL and it will be promoted across JioCinema and other digital platforms.

Freecharge unleashed an unseen 'Shayrana Andaaz' of Ahlawat. From memes to brand engagement to discourse on social media, with its launch, the campaign "Pay Kar Befikar" started trending on social media platforms.

Ahlawat is shown in the commercial sharing the benefits of Freecharge UPI and Pay Later and encouraging customers to use the products to claim cashback and rewards. With the new ad campaign, Freecharge aims to deepen customer engagement of its offerings across payments and lending products and instil confidence in customers to live 'Befikar' without worrying about payments.

Shweta Singhal, CMO and Head of Growth at Freecharge, said, “IPL has always been an excellent platform for brands to grab cricket fans' interest. This is a great time to interact with customers to foster brand awareness. We are extremely excited with our association with actor Jaideep Ahlawat as a new face for our Ad campaign, around the theme 'Pay Kar Befikar'.”

“The campaign talks about the easy payment and credit options offered by Freecharge to its consumers and the product's versatility across QR, POS, and online channels. I believe the TVC will resonate with our customers, fuelling the growth of UPI and Pay Later products. This ad Campaign during IPL will help us to position Freecharge as one-stop-solution for payment and credit needs.”

Freecharge will also be introducing several contests on its social media handles which will enable the lucky customers to win gifts and cashback.

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