7UP becomes official refreshment partner for Royal Challengers Bangalore

7UP has joined hands with Royal Challengers Bangalore as its Official Refreshment Partner. 

The partnership intends to strengthen connections with sports enthusiasts across the country and establish the beverage as the season's must-have refreshment.

Naseeb Puri, Senior Marketing Director, Energy, Hydration and Flavours, PepsiCo India, said, "We are thrilled to be partnering with Royal Challengers Bangalore, the most watched squad. As a super-duper refresher of the super duper RCB fans, our goal is to give fans an even more refreshing experience this summer as they cheer their team this cricketing season.”

Rajesh Menon, Head and Vice-President of Royal Challengers Bangalore, said, “We are glad to partner with 7UP for the 2023 season. Fans can enjoy their favourite 7UP while watching the team play bold on the field.”

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