Viacom18 launches 'Naam Hoga Tera Har Zubaan Par' campaign for Women's Premier League

Viacom18, the broadcast and digital partner of Women’s Premier League (WPL), has launched the league’s first campaign, ‘Naam Hoga Tera Har Zubaan Par’.

The TVC has a celebratory air about the league and opens by throwing caution to the wind on the arrival of brazenly bold cricketers who will leave a mark during the WPL, making them household names, and inspiring the next generation of cricket fans. 

Conceptualised by Ogilvy, ‘Naam Hoga Tera Har Zubaan Par’ celebrates the resilience, grit, and determination of every girl who wants to break new grounds through cricket.

The rap anthem emanates the fresh vibe of the WPL and the excitement that it is expected to spread across the country as the newest breeding ground for the next set of superstars.

The campaign is live on Viacom18’s digital platforms and all network channels and will cover several traditional and digital consumer touchpoints.

“We are proud to not just partner with the WPL but also have a creative voice in the way we introduce the league to fans. We conceptualised Naam Hoga Tera Har Zubaan Par being fully aware of the league’s potential and the mark that its inaugural campaign will leave behind,” said Viacom18 Sports Spokesperson. “We are committed to building the WPL as the world’s biggest women’s sporting league in the long term, and our campaign is an ode to that vision and our first step in that direction.”

Sukesh Nayak, Chief Creative Officer, Ogilvy India, said, “Our girls are bringing a powerful game to the WPL. Our campaign is a showcase of that, the immense potential of these players and their fierceness which will be unleashed at WPL, making them a household name across the gullies of India.”

The first match of the WPL will be played between Gujarat Giants and Mumbai Indians on March 4.

Fans can catch all the live and non-live action on JioCinema, Sports18 – 1 SD and HD, Sports18 Khel, Colors Kannada Cinema, and Colors Tamil throughout the WPL from March 4-26.

Viacom18 will present all the action in English, Hindi, Kannada, Tamil, and Telugu.

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