Star Sports partners with cricketing icons to raise the 'Shor' on IPL 2023
Rohit Sharma, Virat Kohli, Hardik Pandya, Shreyas Iyer, Ravindra Jadeja, and KL Rahul are the cricketers who have partnered with the television broadcaster of the League
Star Sports, the official television broadcaster of IPL 2023, has brought forth a new campaign featuring a number of cricketing icons ahead of the League’s 16th edition.
As per the broadcaster, the purpose of bringing together legends like Rohit Sharma, who was recently voted the most incredible captain in IPL history, and Virat Kohli, who received the award for the Most Incredible Season, along with the captain of the defending champion in IPL - Hardik Pandya, captains of Lucknow Super Giants and Kolkata Knight Riders – KL Rahul and Shreyas Iyer, and one of the greatest IPL all-rounders of all time – Ravindra Jadeja (Chennai Super Kings), was to give fans an opportunity to get to know their favourite heroes at a more personal level and witness an unseen side to them as they share stories of successes, hardships, and joy from their journeys as well as their likes and dislikes.
A Star Sports spokesperson said, “Fans love to cheer for their favourite heroes and are always intrigued by their personas off the field. As official TV broadcasters for the TATA IPL 2023, we want to bring fans closest to their heroes and help build an emotional connect which goes beyond on-field performances. We will continue to bring these stories alive during our coverage of IPL 2023, especially on India’s most watched Cricket show – Cricket Live.”
"Star Sports has had a tradition of working closely with top cricketers to deepen their connect with fans and amplify their personas, be it legends like Rohit and Virat, superstars like Hardik and Jadeja or emerging leaders like Shreyas and Rahul. We look for a brand fit in them with 'Believe' values of the Star Sports brand and work with them to inspire fans and galvanise fandom."
Rohit, Kohli, Hardik, Shreyas, Jadeja, and Rahul are also a part of Star Sports’ “Shor On, Game On” campaign which promotes community viewing, virtues of experiencing IPL together on a big screen, and the benefits of watching the tournament on Disney Star’s TV network.
All the action from IPL 2023 will be available on television from March 31-May 28, 2023, on the Star Sports Network.
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