Celebrating the story of India's greatest scientists, Sony LIV’s show Rocket Boys has returned with season 2. To take the story across the country, Sony LIV has collaborated with Swiggy.
This promotional integration has been conceptualised and executed by the media agency mSix&Partners India.
With a contextual marketing strategy at its core, Swiggy’s delivery track screen will show a satellite instead of a delivery partner to the users. Users tracking their orders on Swiggy will see the message, "Satellites help track your order & much more! See the story of India’s satellites on Sony LIV".
Today, satellites can do more than we even realise. It has simplified the tiniest aspects of our daily lives by facilitating communication. Services range from taxi-hailing and package tracking to lost-phone tracing and mass communication. The introduction of satellites has greatly simplified human existence. It's a pivotal moment in history, which is beautifully captured by Rocket Boys 2.
Here are a few screenshots of the initiative:
Rocket Boys 2 is the story of independent India’s formative years, as the country is amidst turbulence with belligerent political hostility, changing hands of power within the country and international agencies keeping a close watch on the country’s ambition.
Created by Nikkhil Advani, Roy Kapur Films, and Emmay Entertainment, it is produced by Siddharth Roy Kapur, Monisha Advani, Madhu Bhojwani, and Nikkhil Advani and directed by Abhay Pannu. The show features a star cast such as Jim Sarbh, Ishwak Singh, Arjun Radhakrishnan, Regina Cassandra, Rajat Kapur, Dibyendu Bhattacharya, and Saba Azad in pivotal roles.