Mia by Tanishq becomes principal sponsor for Royal Challengers Bangalore's WPL team

Mia by Tanishq, the fine jewellery brand, has announced its partnership with cricket franchise Royal Challengers Bangalore's first all-women team as their principal sponsor.

The brand has also launched a short film #SheGotGame to announce the same.

The partnership reveres the players' grit, perseverance, sweat, and struggle for creating a space and a legacy for women in cricket nationwide.   

After a successful collaboration with Indian Olympic women athletes last season, the jewelry brand is strengthening its long-standing commitment to encourage and support women in sports with cricket.

As per the company, this collaboration with RCB is a step ahead in making Mia more inclusive and diverse. 

Shyamala Ramanan, Business Head, Mia by Tanishq, said, "Our association with RCB women's team is a matter of great pride. Mia celebrates the modern woman achiever, who is fiercely independent, liberated, unapologetic about her choices, exuberates confidence, is a go-getter, and whose aura lights up everyone's lives. All the women players are trailblazers and each one of them is independent, a dreamer, an achiever, and self-expressive - they espouse everything that a Mia woman is. The association has brought in perfect synergy as Mia is a brand for the contemporary Indian woman who believes in realising her dreams and that she is limited only by her vision which is exactly what our athletes believe in." 

Rajesh Menon, Head and Vice-President of RCB, said, “RCB is thrilled to partner with Mia by Tanishq, a brand that fits perfectly with our vision on the WPL franchise and how we wish to scale our marketing program with the help of like-minded partners. We look to build on the integrated marketing and communication plan from this season to a longer-term partnership.” 

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