Joy Personal Care becomes associate sponsor of Delhi Capitals for WPL

RSH Global’s Joy Personal Care has announced its sponsorship with Delhi capitals, as an associate sponsor for the inaugural season of the Women’s Premier League.

As a part of this association, the logo of Joy Personal care will be featured on the non-lead arm of the team’s official jersey. As a part of the partnership, Joy has brought Jemimah Rodrigues, Shafali Verma, and Meg Lanning on board.

The partnership with Delhi Capitals is in line with Joy Personal Care’s business objectives, as the Northern region is the major contributor to the company’s overall sales. Moreover, with this partnership, the brand further aims to capitalise on the potential of the Northern region and access new customers. Additionally, the Delhi Capitals team will be involved in a series of brand initiatives to engage and attract a strong fan base.

Reflecting the brand’s core philosophy of ‘breaking the stereotypes’, Joy Personal Care aims to strengthen its #BeingEqual campaign, launched during the last men’s T20 league which emphasised existing gender inequalities faced by women across professional environments. Joy Personal Care and the team of Delhi Capitals will also work together to create unique digital and social media content which will convey the brand’s messaging.

Sunil Agarwal, Chairman, RSH Global, said, “We are proud to be associating with one of the top T20 women's cricket teams -Delhi Capitals. Joy Personal Care, a brand committed to empowering women, is delighted to extend support to inspiring women players. We believe in their passion and skill, and we are thrilled to be part of their journey as they break boundaries on the sports field. We are confident that our brand's aspiration to empower women will be further strengthened by this collaboration.”

Poulomi Roy, Chief Marketing Officer, RSH Global said, “At Joy Personal Care, we are excited to be sponsoring women in sports to be an enabler in their journey while they break the glass ceiling. We believe that this partnership will inspire more women to join sports and challenge the societal boundaries that have been imposed on them. We aspire to create a lasting impact on the world and to drive forward the gender neutrality movements.”

Dhiraj Malhotra, CEO, Delhi Capitals, said, “We are absolutely delighted to have Joy Personal Care on board as our associate sponsor. Joy Personal Care has always focused on empowering the women of India and therefore it’s only fitting that we associate with the brand as we start our journey in women’s franchise cricket.”

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