Hungama Digital Media has announced the merging of Hungama Play and Hungama Music into a unified platform in its all-in-one app – Hungama.
Furthermore, Hungama Play will be known as ‘Hungama Video’ on all social media platforms.
Hungama Play curates video entertainment content including movies, Hungama originals, live shows, comedy clips, bollywood hungama news and more. Hungama Music provided users with a multilingual and multi-genre library of songs, music videos among a slew of other features.
The app enables users to get access to the blockbuster movies from Hollywood, Bollywood and regional Indian languages, across genres and Hungama Originals with new stories, shows across different genres featuring unique storylines.
Catering to TV enthusiasts, the app provides a selection of English, Hindi and regional television shows and BBC content. The app ensures ease of toggling between video and music.
The users have access to a bouquet of offerings that includes personalised recommendations wherein, daily 6 personalised playlists based on listening habits called Daily Doses will be especially curated, from Indian and international artists in genres that the audiences love and in languages preferred by them. Among the assorted features, online radio with live and on-demand channels has been created for the users. Furthermore, dynamic lyrics will be available at one’s fingertips. For seamless in car audio streaming, the app is integrated with Apple Car Play and Android Auto.
Siddhartha Roy, CEO, Hungama Digital Media, said, "With the all-new combined app, our endeavour at Hungama is to curate a one-stop destination for users and enhance the viewer experience. Users now possess the power at their fingertips under one unified platform, leaving behind the hassles of switching between apps. The rapid change in consumption patterns coupled with the influx of new technologies has been a determining factor in creating an all-inclusive immersive experience for the users. We look forward to expanding our digital footprint and reaching a wider set of audience, providing them with entertainment across categories."