Brands take festive mood to new high with Holi campaigns

As people get festive this Holi season and gear up to celebrate with their loved ones, brands have also left no stone unturned to remind their consumers that Holi is a festival of positivity and neutrality which breaks the cultural differences. 

From spreading social awareness, to promising to meet consumer aspirations, to showcasing the inclusive spirit of the festival, BestMediaInfo.com has picked some of the top campaigns by brands which stepped up again this festive season and touched different hues of India through their campaigns.

Haldiram’s

Haldiram's has created a dedicated short film for Holi where it captures how bygone rifts with our dear ones are forgotten when it comes to celebrating festivities together. 

The film propagates the transitioning emotions as two estranged families come together to celebrate the festival of colours by sharing a traditional Gujia box by Haldiram's. Featuring the Gujias, the teaser showcases how sweet memories are shared by sharing sweets/confectionery.

Home Credit India

On the occasion of Holi, Home Credit India (HCIN), the Indian arm of the global credit giant Home Credit International, has unveiled a new digital AV. The AV with the campaign ‘Zindagi Hit’ has been launched across Facebook, Instagram, Twitter, YouTube and LinkedIn handles of HCIN.

The new digital AV campaign is a run-up to the Holi festival, which showcases Home Credit as an enabler towards fulfilling consumer aspirations and helping them lead a life of financial independence. The AV showcases that on the occasion of Holi, a son gifts his mother a cell phone. By gifting the cell phone, the son has found a new hope and confidence in being able to give a better life to his family.

NIC Ice Cream

NIC Ice Cream has come up with its latest campaign #NayeZamaneKaNayaJashn. The video, launched on YouTube, highlights the importance of celebrating Holi with a new zeal and features the brand's latest Thandai Flavour Ice Cream. The brand has highlighted the fact that eating thandai as an ice cream is unique and this is what sets NIC Ice Cream apart. 

Indian Oil

Indian Oil has also come up with its new digital topical film on Holi, #BeTheColour, conceptualised by Kinnect, a part of FCB Group India, which brings out a unique perspective, showcasing how this Holi goes the distance to be the colour in someone's life. In a narrative that spells a cheerful journey, the film showcases how if one decides to go the distance, life rewards you with experiences that are both fulfilling and filled with a larger purpose than oneself. 

JioMart

JioMart has rolled out a distinctive campaign for the JioMart Big Holi Sale which started on March 1 and will continue till March 8. The campaign focuses on the true spirit of Holi and how it should be celebrated - in all its entirety, without any compromises. The campaign idea revolves around the popular phrase "Bura na maano, Holi hai!" that has been tweaked and captured in a series of colourful films.  

Conceptualised by Saatchi & Saatchi Propagate – digital arm of L&K Saatchi & Saatchi, the campaign consists of five category-connect films urging people to eschew old celebration methods and embrace the festival in all its fervour. 

The protagonists in the films, enthused about the Holi celebrations, embrace the festival with fashionable attire, carefree hair, variety of sweets, new furniture and speakers focusing on celebrating fully and unreservedly. 

ShareChat

ShareChat has organised a five-day campaign with activities for the users to commemorate this essence of Holi, virtually. The campaign started on March 4 and will continue till March 8. The users will be a part of a Holi celebration, with multiple live audio chat room sessions, audio games, along with specially curated content around the festival on the app. 

More than 40 engaging live audio chat room sessions will be organised, centred around the significance of the festival, rituals, and traditions around the country.

Moj

Moj, the short-video app, has launched its annual campaign 'Moj Holi League'. The six-day virtual fest, which started on March 3, includes contests, challenges and a new theme each day for creators and users to create content centred around Holi festivities. 

The league will have 120 Moj creators, from all over the country, divided into four teams based on different colours competing against each other to win the title. As part of the campaign, Moj has created a prediction filter called 'MHL Teams.' The creator community can use this filter to determine their team affiliation. 

Upon using the AR filter, there’ll be a burst of colours and the team’s name will splash across the creator's screen. Users can participate to support their favourite team by creating innovative content and stand a chance to win prizes.

Dr. Rashel

Beauty and wellness brand, Dr. Rashel has announced the launch of its Holi combined with Women’s Day campaign ‘Colors of Equity’ with hashtag #EmbraceTheEquity - as both the occasions fall on the same day. 

The campaign promotes the brand’s philosophy of ‘Life is BeYOUtiful’ which promotes a beautiful state of mind and encourages people to have a beautiful thinking away from all the negativities. Through this campaign, the brand promotes the idea of inclusion and a sense of belonging because beauty is not a reflection of your external self, beauty is what’s within.

Realme

realme has released a Holi special song called 'Rang De,' produced by realme Music Studio in collaboration with music band Bombay Noor. 

The song captures the inclusive spirit of the colourful festival and is composed to get everyone jiving to the track and add a further dash of revelry to the celebrations. The song also features a special realme Holi mystery box to urge realme fans and all other listeners to let their true colours come to the fore on Holi. 

This mystery box can be filled with stickers, a T-shirt, a realme meow, or even a realme product. Users who buy a realme 10 or realme 10 pro 5G smartphone can get a chance to win this Holi mystery box. 

Research & Ranking

Research & Ranking, an equity investment advisory brand and a part of Equentis Wealth Advisory Services Private, has launched a new campaign, #YehHoliSapnoWali, to celebrate the festival of colours and engage its followers with its uniquely designed AR Filter for Instagram. 

The campaign aims to encourage individuals to build their dream goals and pledges to support them with unbiased research and advisory services.

PVR Cinemas

A special Holi Street Food Festival is being organised at select PVR luxury cinemas from March 6-12, that features a colourful spread of handcrafted chaat delicacies for a perfect movie outing. In addition to that, consumers can avail a flat 20% discount on Holi e-Gift Card purchased via PVR App/Website.

TVS Motor Company

TVS Motor Company has come up with a video ad 'Manao #YehHoliHelmetWaali', conceptualised and executed by Kinnect. The TV commercial emphasises the importance of wearing a helmet and reminding everyone to take care of themselves by keeping necessary safety precautions in mind while celebrating Holi. 

Wild Stone

Wild Stone, has announced the launch of its latest campaign, "Har Vaar Ke Liye Taiyyar," featuring their deodorant, Wild Stone-Legend. The campaign is timed with the Holi festival, where people are indulged in playful antics. However, with the deodorant, the protagonist stands out even in the midst of the festivities.

Info@BestMediaInfo.com