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Bank of Baroda proposes drama-free home and car loan approvals through ad films

The campaign hit the screens during the inaugural Women’s IPL, where the Bank is an associate media sponsor

Click on the image to watch the TVC

Bank of Baroda announced the launch of the #LoansWithoutDrama advertising campaign that has a humourous take on two popular movie-based characters to communicate the ease with which it is possible to digitally apply for and get approval for a home loan or car loan from Bank of Baroda in 30 minutes.

The #LoansWithoutDrama home and car loan campaign zeroes in on the insight that buyers typically love to add a little bit of drama as they speak to their family and friends about a recent purchase. In the process, they tend to slightly exaggerate and tell a dramatic story. The ads end with a twist when it is revealed just how easy it is in fact to get approval for a Bank of Baroda digital loan - in 30 minutes and without any drama or hassle.

The #LoansWithoutDrama home and car loan TVCs were launched during the inaugural edition of the Women’s Premier League (WPL). Bank of Baroda is an associate media sponsor of the WPL. The bank’s brand endorser and cricketer Shafali Verma is playing in the first edition of the WPL.

Shri V G Senthilkumar, Deputy General Manager, Head - Marketing and Branding, Bank of Baroda, said, “It is generally presumed that applying for a loan is a cumbersome process in which one must go through a long and tedious process to avail the loan. We wanted to break that myth and showcase the simplicity of the Bank of Baroda Car & Home Loan process and do it in an entertaining and eye-catching format to grab the viewers’ interest. Customers today are looking for a financial partner that not only empowers them to achieve their dreams and financial goals but also enables them to do it in a quick, seamless and trouble-free manner. And hence, Bank of Baroda’s #LoansWithoutDrama is the answer to their financing requirements.“

A multilingual and multi-channel campaign, #LoansWithoutDrama will play across television, radio, digital and outdoor platforms in eight languages - Hindi, English, Gujarati, Marathi, Tamil, Telegu, Malayalam and Kannada.

The films:

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