Ad tech company GreedyGame launches all-in-one AI-powered platform for publishers 'PubScale'

GreedyGame has launched 'PubScale', the all-in-one AI-powered platform for publishers.

The platform combines the power of artificial intelligence with a user-friendly interface to help publishers increase their revenue and user base, said GreedyGame.

“PubScale is a platform designed to help publishers grow their business with ease. Our AI-powered tools help publishers optimise their user acquisition and monetization strategies, enabling them to focus on creating quality content,” said Arpit Jain, CEO and Founder of GreedyGame. “With this launch, we are bringing a comprehensive solution for growth and monetization.”

PubScale’s easy-to-use dashboard provides publishers with a clear overview of their business. The platform boasts four major products, namely AdX, SDK X, GROW, and INSIGHTS.

AdX provides premium advertisers, including Google, Inmobi, Pubmatic and some of the top global advertisers along with dedicated operations and policy support which is essential to publishers for their monetisation. It allows them to access premium demand from Google and provides high-quality ads to users. SDK X helps publishers optimise their ads, improving their performance and revenue. GROW helps publishers drive user engagement and acquisition, enabling them to increase their user base. Finally, INSIGHTS provides analytics and insights to help publishers make informed decisions based on data.

“With its powerful AI algorithms and array of features, PubScale is worth checking out,” says Arpit Chaudhary, CTO of GreedyGame. He added, "We envision empowering publishers by providing them with customized solutions, resources, and power-packed features they need to scale their publishing business. With our unified dashboard, publishers will have access to all the tools they need in one place, without having to navigate multiple platforms and dashboards.”

Future Plans

As the product evolves, more AI-powered and real-time features will be rolled out that will be robust and make decision-making easier. “We are constantly looking for ways to improve and enhance the user experience on PubScale. Our goal is to provide publishers with the best possible solutions and tools they need to grow their businesses,” added Jain.

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