Viacom18 ropes in Sizmek by Amazon as third-party measurement partner for IPL 2023

Escape Velocity has announced Viacom18’s partnership with Sizmek by Amazon (SAS) as a preferred measurement partner for the upcoming IPL 2023.

Viacom18 is the digital streaming partner of the IPL, and will enable audience to enjoy it live and in real-time.

Viacom18’s digital offering is validated by Sizmek measurement protocols for impression and click tracking and geo-location. Advertisers can now validate their campaign reports and gain insights through Sizmek, the third-party ad server. 

Raghu Seelamsetty, CEO, Escape Velocity, said, “We are excited about this collaboration. This is a great opportunity for brands to be a part of sporting history. We look forward to a great partnership for this upcoming Tata IPL.”

Escape Velocity is a digital media technology services company. It started its journey as a reseller of Sizmek by Amazon for the Indian market.

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