Tata Group bags title rights for Women's Premier League

Tata Group on Tuesday bagged the title rights for the inaugural Women's Premier League beginning in Mumbai on March 4.

BCCI secretary, Jay Shah wrote on Twitter, “I am delighted to announce the Tata Group as the title sponsor of the inaugural WPL.  With their support, we're confident that we can take women's cricket to the next level.” 

I am delighted to announce the #TataGroup as the title sponsor of the inaugural #WPL. With their support, we're confident that we can take women's cricket to the next level. @BCCI @BCCIWomen @wplt20 pic.twitter.com/L05vXeDx1j

— Jay Shah (@JayShah) February 21, 2023

According to a BCCI source, Tata has secured the rights for five years. 

The Indian multinational conglomerate had last year replaced Vivo as the title sponsor for the Indian Premier League.

"The deal has been inked for five years," the source said.

The first edition will be played in Mumbai at two venues, Brabourne Stadium and DY Patil Stadium.

The sale of media rights had fetched BCCI Rs 951 crore and the five teams were sold for Rs 4,700 crore.

At Rs 3.40 crore, Indian opener Smriti Mandhana was the most expensive buy at the auction held earlier this month.

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