FirstSight appoints Vikas Deo as VP of Growth

FirstSight, a company specialising in enabling direct-to-consumer companies to optimise their marketing strategies, has appointed Vikas Deo as their new Vice-President of Growth.

Using his experience in management and growth, Deo will provide FirstSight with valuable insights and guidance that will help FirstSight achieve its business goals.

Deo will be responsible for driving growth and expanding the company's client base throughout his new position.

His experience spans nearly two decades and includes working for companies such as Kotak Life, IDBI Federal Life Insurance and Yes Bank.

Additionally, he has a long entrepreneurial experience in the technology field, specifically in the field of augmented reality and virtual reality.

“Given the favourable conditions for direct-to-consumer (D2C) companies in the Indian market, I am excited to join First Sight at this time. With the ongoing evolution of the direct-to-consumer (D2C) industry, it's essential for brands to keep pace with the latest digital marketing strategies. By remaining up-to-date with the latest trends and technologies, D2C companies can consistently deliver a highly desirable customer experience. We look forward to partnering with the brands in providing such customer experiences,” said Deo, commenting on his appointment.

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