Django Digital has added Zillionaire, the fashion jewellery brand, to its clientele.
The agency will manage the brand’s performance marketing and content creation mandate.
The jewellery brand, supported by Anupam Mittal, targets millennials and Gen-Z customers along with having a client base of rappers like Divine, MC Stan and celebrities like Ranveer Singh and Karan Johar.
Aditya Fatehpuria, Co-founder at Zillionaire, stated, “We’re elated to associate with Django Digital for leading our media mandate, especially because of the synergy that we build together as one team trying to provide high-end fashion jewellery to its target consumers. An amalgamation of product expertise from us combined with the marketing expertise from the agency is surely going to bring something fruitful to the table.”
Vivek Shah, Partner and Performance Marketing Lead, said, “It has been a delight partnering with the inspiring young duo who’ve created a high-end profitable fashion jewellery business applauded by the viewers pan-India on national television. We’ve thoughtfully devised a media plan helping the brand escalate from here onwards and are super stoked to join hands with them in this exciting journey.”