Streaming platform Disney+ Hotstar has announced the onboarding of four sponsors for the ICC Women’s World Cup.
The brands onboarded by the streaming platform for the ICC event are - Tata AIA, Accenture, HUL (Boost) and Bumble (the women-first dating and social networking app).
The tournament spanning over 16 days, will see Team India, led by captain Harmandeep Kaur, compete against nine other countries for the ICC Women's T20 World Cup 2023. The tournament's eighth edition will be held at three different locations in South Africa and will be streamed live in India on Disney+ Hotstar.
Disney+ Hotstar also said that owing to the growing popularity of women’s cricket in India, it has already sold out many features - including super 6s and 4s, FOW and Milestones.
“International Women’s Cricket is on everyone’s radar as it’s an exciting new aperture in the sport and it's great to see the growing interest in it. At Disney+ Hotstar it is our constant endeavour to open newer avenues for advertisers to engage with their audiences and we are thrilled with the response to the upcoming women’s T20 WC,” said Ajit Varghese, Head of Network - Ad Sales at Disney Star.
“India’s recent win at the ICC Under-19 Women's T20 World Cup has grabbed the nation’s attention, and now all eyes are on the upcoming T20 WC. We hope that team India will continue their winning streak and make this World Cup memorable one for audiences and advertisers alike,” he added.