ET MediaLabs wins consumer durable brand Atomberg's digital mandate

ET Medialabs, the growth advertising and analytics company, has bagged the digital mandate for Atomberg, the fast-growing consumer durable brands.

As a result of this, ET Medialabs will conceptualise and execute performance and brand marketing campaigns on Google and Facebook to drive new customer acquisitions at a low cost for Atomberg.

Atomberg, which has a significant contribution of offline sales and also has a major presence on digital media, thought it was imperative to have a data-driven growth partner such as ET Medialabs to establish correct data frameworks to optimise budget across performance and branding efforts on digital channels.

To meet the objectives, ET Medialabs will help the brand to streamline and strategise its digital presence across platforms including Google and Facebook to drive holistic growth not just on these platforms but across all digital touchpoints where the brand has been present.

Raghav Kansal, CEO of ET MediaLabs, said, "We are excited to announce our partnership with Atomberg. With the help of our strong growth advertising and analytics acumen, our primary focus will be on executing innovative campaigns that create brand awareness and increase company recall for the target audiences”. 

Atomberg Founding member and CBO, Arindam Paul said, Today, we are one of the largest digital-first omnichannel consumer brands in India. And one of the big reasons for that has been constant innovation in how we use digital marketing. We have always been a big believer in the power of digital media not just to influence e-commerce sales, but also offline sales profitably. From media strategy to media planning to attribution modelling, we have always developed our own templates to align with our consumer journey and business goals. Having an experienced partner like ET Medialabs would definitely help us leverage the power of digital marketing to scale revenues profitably. We were looking for a partner who fully understands our business and marketing objectives so that we could create online campaigns that are extremely effective for our brand. They stand out for their distinctive data-driven approach, and we anticipate that they will be crucial in assessing and personalising the needs to provide the desired results.”

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