WARC has released an insights report examining effective marketing trends following an analysis of the winning case studies from the 2022 IPA Effectiveness Awards.
The IPA Effectiveness Awards is an international biennial competition rewarding campaigns that link marketing effectiveness to business success.
The key insights from the winning campaigns of the 2022 IPA Effectiveness Awards uncovered by WARC are:
Lena Roland, Head of Content, WARC Strategy, WARC, said, “We’ve analysed the metadata of the winning entries to drill-down into the themes and trends that are driving marketing success. Included in the report are many winning case studies showcasing long-term brand building activity or effective activations that deliver short-term goals, demonstrating how marketers can rise to current challenges.”
Harjot Singh, Global Chief Strategy Officer, McCann and Convenor of the 2022 IPA Effectiveness Awards, commented, “The winning entries from 2022 prove that we have the power to turn around and reinvigorate struggling brands. We can create new habits. We can transform a brand’s point of view and keep it current and enduring.”
Alexandra Green, Head of Effectiveness Programme, IPA, added, “IPA Effectiveness Award-winning cases are so rich in evidence and thinking that it can be hard to know which ones to read. WARC's report does a fantastic job of identifying key insights and related cases from among the 2022 Award winners valuable to strategists and marketers working on a wide range of brands and communications challenges.”
The full report, available to WARC subscribers and IPA members, includes full chapter analysis of the themes, data, case studies and expert industry commentary.