Beauty brand, L'Oréal Paris has announced Anushka Sharma as its newest brand ambassador in India.
Apart from being an actor and entrepreneur, Sharma has always been a strong advocate for a more inclusive world, and it perfectly resonated with L’Oréal Paris’ core values and cause initiatives.
The brand said that she is also passionate about credible skincare and the value it can bring to the well-being and confidence of the women of today. Sharma will be the face of the science-backed skincare innovations that L’Oréal Paris will be pioneering in the Indian market.
Sharma said, “I have always admired L’Oréal Paris for pioneering innovation in the beauty industry with superior and exemplary products backed by science that the women of today need. With this partnership, I look forward to making a positive impact in the beauty industry, making it more inclusive for women. It’s amazing to see an international brand supporting women to be the best version of themselves through unique initiatives and messaging. I hope to further support the brand’s vision by spreading the message of worth and empowerment to every beautiful woman out there!”
Divya Reddy, General Manager, L'Oréal Paris, said, “We are delighted to welcome Anushka Sharma to the L’Oréal Paris family. Anushka shares the mission of the brand L’Oréal Paris – to champion women empowerment and celebrate their beauty because they are all worth it. With science and innovation at the core, we at L’Oréal Paris, strive to create a difference in the Indian skincare market with our differentiated products which are validated by dermatologists and backed by science. We are ecstatic to join hands with Anushka to drive the skincare revolution in India.”
The brand will soon be releasing a campaign film, set in Paris, featuring Sharma, to announce the launch of their latest innovation in skin care - the Glycolic Bright Range.