Zebronics, the tech brand, has launched its latest campaign starring the actor Janhvi Kapoor, in a four-part film series conceptualised by Zoo Media’s FoxyMoron. The campaign is jointly executed with the network’s video content solutions agency The Rabbit Hole and is live across the brand’s social media platforms including Youtube and Instagram.
The four-part 15-second video series and gifs for social media are created with the insight of showing Gen-Z audiences, how their products are convenient lifestyle must-haves. The films capture moments of Janhvi’s daily life highlighting how Zebronics eases her life with her hectic schedule juggling events, a workout and even personal time.
Film 1 - While stepping out for an event, Janhvi Kapoor answers a call, hassle-free through her smartwatch.
Film 2 - Janhvi Kapoor takes personal calls in traffic with ease with Zebronics wireless noise cancellation headphones.
Film 3 - Janhvi Kapoor keeps a track of all things fitness with her Zebronics Smartwatch.
Film 4 - Janhvi Kapoor gets ready for a last-minute interview with ease through Zebronics Wireless Earbuds.
Prachi Bali, National Head Client Partnerships, FoxyMoron, said, “Creating effective brand messaging in bite-sized content is no easy task. We had to make four such films and had the added challenge of completing our shoot in just a day. It is projects like these that are a thrill, especially when you see the output.”
Yash Doshi - Director - Zebronics India, commented, “The snackable formats lend themselves perfectly to the short content format platforms our audience spends time on. With FoxyMoron and The Rabbit Hole delivering our vision to perfection, we have already received a positive reception from audiences. Through the campaign, Janhvi brings alive the brand promise of integrating watches, earphones and TWS (truly wireless) products into her everyday life.”