E-commerce marketplace Flipkart has announced the launch of a new hotel-booking feature, Flipkart Hotels, on its platform to bolster its offerings in the travel sector.
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To offer better reach and options to customers, Flipkart Hotels will provide customers the opportunity to book hotel rooms across three lakh domestic and international hotels.
With the launch of hotel services, Flipkart aims to offer its customers a host of affordable benefits, including flexible travel and booking-related policies, easy EMI options etc to make travel affordable, and budget-friendly options, among others.
Backed by Cleartrip’s API, Flipkart Hotels will benefit from Cleartrip’s deep understanding of travel customers and sectors. Available on the Flipkart app, this new offering aims to provide a hassle-free booking experience, and timely communication through popular messaging apps.
The platform further enables users to avail third party offers on Flipkart platform. In addition to enhanced experience and attractive deals, Flipkart Hotels also aims to provide improved service to its customers.
For the convenience of customers and to offer a great experience, a dedicated customer care centre has also been set up to support customers with user-related queries.
2022 has been a great year for the hospitality industry so far with a notable surge in demand both in the domestic and international accommodation market.
Given the 70% growth in the last quarter compared to a CAGR of 60% over the last two years, the next festive quarter is expected to be even better for the overall travel industry.
Adarsh Menon, Senior Vice-President, Flipkart, said, “We are excited to launch Flipkart Hotels on the Flipkart app which will provide access to affordable hotel stays convenient for the customers. Flipkart Flight is on a steady path of growth in the travel industry since we entered this space. With Flipkart Hotels, we are strengthening our commitment to provide a better experience and superior service to our customers across metros and beyond tiers. With our banking partner’s financial offerings, the customers will unlock great value in this segment and enhance Flipkart’s capabilities as a preferred one-stop shop for the travel booking needs of Indian customers.”