FMCG company Dabur India has announced the expansion of its Hommade Foods portfolio with the launch of Dabur Hommade Tasty Masala.
The new product marks Dabur’s entry into the spices market and it aims to offer consumers a combination of both taste and natural ingredients, making their dishes tastier than ever.
Announcing the launch, Dabur India Category Head-Foods Division, Vineet Jain said, “Dabur Hommade Tasty Masala is an all-purpose masala made from the freshest and choicest 11 spices which are roasted and ground to perfection to give the end dish the perfect flavour and aroma. Coming from the house of Dabur with assurance of quality and purity, Hommade Tasty Masala, as the name suggests, enhances the taste of every food item. It can be sprinkled on multiple dishes such as everyday vegetables (Aloo Gobhi, Bhindi, Mix Vegetable, Bhaingan Bharta etc), curries (Dum Aloo, Matar Paneer, Kadhai Paneer) and Dal preparations.”
This is a 360° launch with presence on TV, print, digital, besides offline activations supported with an introductory offer of ‘Buy 2, Get 1 Free’.
“With the launch of Dabur Hommade Tasty Masala, we are providing consumers the best options to improve the taste of their everyday dishes. We are confident that consumers will love to add to the flavour of their food with this easy-to-use Dabur Hommade Tasty Masala,” Jain added.